What’s an “Ad Book”?
An Ad Book, or advertising book, is one of many tools available for raising funds for a given cause. It is a physical, paper-in-hand book that is created by a group to generate funding in the support of their goals.
It works like this: a group sells space in the book to companies and businesses. These organizations then have their information listed in the book, giving them a valuable opportunity to be seen by anyone who flips through the pages. It’s a mutually beneficial way of introducing ads to a larger audience.
Distribution of the book comes in many forms. Often the book is given away at charity events and dinners, but many times it is sold, which generates even more income for the group’s cause.
Ad Books are used by a wide variety of organizations. Some of the most common users of Ad Books are charity and non-profit groups, but the Ad Book format is also used by organizations that focus on sports, health, and the arts. It is also a popular fundraising medium for religious organizations like churches and synagogues. Additionally, community services, like police and fire departments, also benefit from Ad Books.
What are the Challenges to Ad Books?
Quite simply, the challenges to creating an Ad Book are many, but it essentially comes down to one issue: there is no single system for the entire Ad Book process. Creating an Ad Book year-in and year-out is a time-consuming, frustrating process, and it’s often said that an Ad Book chairman’s first task it to find next year’s chairman. There are so many items that need to be addressed that individuals rarely helm the creation of an Ad Book for multiple years. Talk about a stressful task!
First of all, you need to contact donors. Who will be donating money to the book? What is the pitch to convince these businesses and companies that an Ad Book a worth-while investment? For that matter, with so many businesses in a single city, who’s worth contacting and who would be a waste of time?
An Ad Book also needs professional formatting. You need a designer who can make the Ad Book look clean, neat, and attractive. Many charity organizations don’t have a dedicated graphic design specialist who can simply fire up Photoshop and create a great layout.
Once the Ad Book is formatted and organized, it needs to be printed. This is another time consuming and expensive process, and the group now has to find the right printing company.
Now what about distribution? How does an organization get its Ad Book into the hands of the right people? With so many moving parts, it can be a challenge to simply create the Ad Book itself, let alone make sure it actually looks great while it generates funding for the charity!
AdbookAssistant.com: Seeking to Make Ad Books Simple
As you can see, there are many challenges to funding, creating, distributing Ad Books, but we at AdbookAssistant.com are seeking to simplify the process and generate a source for start-to-finish Ad Book creation.
Through a series of patents and systems, we are making the process as simple and affordable as possible. Ad Books are a great way to generate income for all types of charities, which in turn makes our neighborhoods, our country, and our world a better place to live.
For questions go to LetsSponsor.com.
Bruce Fogelson is an entrepreneur and inventor based out of Chicago. He is the founder of LetSponsor.com and its AdBookAssistant.com SaaS service.